Microsoft Store Puts More Focus on Gaming to Drive Crowds
Visiting the Microsoft Store in Westfield Valley Fair Mall in Santa Clara, California, there was a noticeably larger volume of customers than normal.
Upon closer inspection, most of the customer traffic was due to the large number of Microsoft Xbox One S strategically placed between Windows PC's as well as a large assortment of gaming machines along the wall.
Some of these gaming PC's include those supporting Thunderbolt 3 like the MSI Vortex which has two Thunderbolt 3 ports.
Recognizing that a lot of business friendly PC's aren't likely to bring in the crowds in a shopping mall, Microsoft made the right move on focusing on high end gaming, something that can truly differentiate the Microsoft store from the Apple Store across the way.