Apple Pivots with the iPhone SE
With Apple seeing iPhones sales seeing the first sales decline ever, it's been important for Apple to appeal back to its original fan base as well as create new ones in emerging markets like India. With Apple having super sized its iPhone design with the iPhone 6s Plus to compete with larger Android smartphones, it was important to appeal back to users who really appreciated a compact size that fits into any purse or shirt pocket and be able to easily manipulate your phone with one hand. The iPhone SE serves this need.
At the Apple Store in Apple's Headquarters in Cupertino, California, the iPhone SE was on full display.
Compared to the Apple iPhone 6s, the iPhone SE is a lot more compact and great for users wanting portability, 4K video, and affordability.