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Fire HDX 8.9, 8.9" HDX Display, Wi-Fi, 64 GB - Includes Special Offers

by Amazon

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Can a Tablet Catch on Fire?

Amazon has opened up several pop-up stores in California to help promote its growing portfolio of hardware products.  Amazon pop-up stores are an interesting concept, taking advantage of open space in shopping malls.  Once inside the store, Amazon has its full range of products to display and demo.

Amazon's Kindle and Fire products dominate most of the display space.  The Amazon Kindle has been very successful dominating the ebook market and has pushed into the wider tablet market with its Fire products.  Amazon Fire tablets have tried to differentiate themselves with ultra low prices, ruggedization, and of course Amazon Prime media content.

Amazon Store Westfield Mall Santa Clara California corner shot

Amazon Kindle Display at Amazon Store Westfield Mall Santa Clara California

Despite the low prices and color selection, many of the Amazon Fire tablets don't really stand out enough to make you pick up and use it.  However, the Amazon HDX 8.9 visually stands out from the pack especially when paired with the Origami Cover, Fire Keyboard, and Stylus.  Amazon has done a good job at creating a suite of unique accessories that help make its tablets stand out especially when competing against other tablets like the Apple iPad or Samsung Galaxy which have a larger supporting accessory base.

Amazon Kindle Accessories Display at Amazon Store Westfield Mall Santa Clara California

I purchased the Amazon Fire HDX 8.9 and related accessories and received a discount by showing I was an Amazon Prime member.  It was a bit strange to receive an Amazon shopping bag after years of just seeing boring Amazon boxes and bubble envelopes.

Amazon Store Bag front shot at Vitality Bowl San Ramon California

Amazon Store Bag side shot at Vitality Bowl San Ramon California

I opened the Amazon Fire HDX 8.9 at one of the original Vitality Bowls in San Ramon, California.  Vitality Bowls are known for their Acai bowls and have been spreading like wild flower.

Vitality Bowl San Ramon California front shot

Amazon Kindle HDX 89 iwith Energy Bowl at Vitality Bowl San Ramon California

Here are the Fire HDX 8.9 and related accessories Origami Cover, Fire Keyboard, and Stylus.

Amazon Kindle Fire HDX89 accessories at Vitality Bowl San Ramon California

Amazon Kindle Fire HDX89 accessories stacked at Vitality Bowl San Ramon California

The Amazon Fire HDX 8.9 box doesn't have a super high-end feel, but is well designed and has an easy way to peel off the seal.Amazon Kindle Fire HDX89 Top Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire HDX89 Bottom Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire HDX89 Side Shot at Vitality Bowl San Ramon California

 

Unlike other packaging where breaking the seal requires fingernails and scissors, the box comes with a simple way to quickly tear open the seal.Amazon Kindle HDX 89 at Vitality Bowl San Ramon California-Unboxing2

Amazon Kindle HDX 89 at Vitality Bowl San Ramon California-Unboxing1

Amazon Kindle HDX 89 at Vitality Bowl San Ramon California-Unboxing3

Amazon Kindle HDX 89 at Vitality Bowl San Ramon California-Unboxing4

The Fire HDX 8.9 came with basic USB power charging and cable accessories.

Amazon Kindle HDX 89 accessories at Vitality Bowl San Ramon California

The Fire HDX 8.9 Origami Cover is truly one of the unique tablet covers in the industry.  Although you might think Origami as being difficult to fold, the Origami Cover is actually pretty easy to figure out and use, and looks great.

Amazon Kindle Origami Cover Top Shot at Vitality Bowl San Ramon California

Amazon Kindle Origami Cover at Vitality Bowl San Ramon California-Unboxing1

Amazon Kindle Origami Cover at Vitality Bowl San Ramon California-Unboxing2

The Origami Cover folds in such a way that the tablet can be quickly put in an upright position.

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup4

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup5

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup6

 

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup8

The Origami Cover also nicely fits the Fire Keyboard which uses Bluetooth to connect to the Fire.

Amazon Kindle Fire Keyboard Top Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire Keyboard Bottom Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire Keyboard at Vitality Bowl San Ramon California-Unboxing2

The Fire Keyboard also comes with a USB cable for charging.

Amazon Kindle Fire Keyboard at Vitality Bowl San Ramon California-Unboxing3

Amazon also offers a simple Stylus as an alternative to using your fingers for everything.   The Stylus has no active components or interfaces and offers 3 different tip sizes.

Amazon Kindle Fire Stylus Top Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire Stylus Bottom Shot at Vitality Bowl San Ramon California

Amazon Kindle Fire Stylus Side Corner Shot at Vitality Bowl San Ramon California

The Fire HDX 8.9 slips right into the Origami Cover and kept together by magnets.

Amazon Kindle HDX 89 in Origami Cover at Vitality Bowl San Ramon California

The Keyboard  can be placed and used anywhere given that it communicates to the HDX 8.9 using Bluetooth.Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup1

Fortunately, the Origami Cover was designed to fit both the Fire HDX 8.9 and the Keyboard at the same time, using magnets to secure them.

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup2

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup3

The resulting combination looks great, stylish, and rather unique as far as tablets go.

Amazon Kindle HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California-Setup9

The Origami cover also has a nice place to insert the Stylus, which looks just right on the back of the cover.Amazon Kindle Stylus Macro Shot in holder with HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California

Amazon Kindle Stylus Macro Shot with HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California

Amazon Kindle Stylus Macro Shot2 with HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California

Amazon Kindle Stylus Top Shot with HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California

Amazon Kindle Stylus with HDX89 and Origami Cover and Fire Keyboard at Vitality Bowl San Ramon California

Starting up the Amazon Fire HDX 8.9 was easy and straightforward, just requiring an Amazon account to complete the process.

Amazon Fire HDX 8.9 Startup-1

 

The initial screen is a bit strange, where you need to swipe the screen in order to start the setup process.Amazon Fire HDX 8.9 Startup-2

Amazon Fire HDX 8.9 Startup-3

Amazon Fire HDX 8.9 Startup-4

Amazon Fire HDX 8.9 Startup-5

Amazon Fire HDX 8.9 Startup-6

Amazon Fire HDX 8.9 Startup-7

Amazon Fire HDX 8.9 Startup-8

Amazon Fire HDX 8.9 Startup-9

Amazon Fire HDX 8.9 Startup-10

Amazon Fire HDX 8.9 Startup-11

Amazon Fire HDX 8.9 Startup-12

Amazon Fire HDX 8.9 Startup-13

Amazon Fire HDX 8.9 Startup-14

Amazon Fire HDX 8.9 Startup-15

Amazon Fire HDX 8.9 Startup-16

 

Amazon does the System Update automatically in the background so that you can start using the tablet immediately. Amazon Fire HDX 8.9 Startup-17

Amazon Fire HDX 8.9 Startup-18

The Fire HDX 8.9 provides a simpler interface compared to Android while providing its own store to download apps.  Amazon still doesn't have the same number of apps as Android or Apple but has the popular apps needed by most users.

The Amazon stylus is a light, non-battery operated simple finger replacement tool.  For those who don't like leaving finger prints all over the screen, the stylus is comfortable and surprisingly effectively given its simplicity.

One problem I did find was that various keys on the Fire keyboard was warped after purchase, making them difficult to use.  You also need to charge the keyboard before you can start pairing it with the Fire tablet.

Amazon Fire Keyboard keys problem-1

Amazon Fire Keyboard keys problem-2

Amazon Fire Keyboard keys problem-3

Check out how I dealt with this defective keyboard here.

The Amazon Fire HDX 8.9 is a stylish alternative to popular iPad and Android tablets.  For Amazon Prime members or Fire TV users, the Fire HDX 8.9 has even greater value given its many integrated features.  There is also a well thought out FreeTime App to make your Fire kid appropriate.  I'm not too hot on the advertising you see when you first wake up the Fire, but overall Amazon has done a good job in differentiating its tablet in a very competitive market.

 

 

 

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