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Hisense Launches Sub-$500 4K HDR TV’s in the US with the 50H7C 4K Smart TV

Hisense, one of the most recognized TV brands in China, is accelerating the drop in smart 4K HDR TV prices right when HDR technology is still only available in premium models from LG, Samsung, Sony, Vizio, etc.

The Hisense 50H7C H7 Series 50-inch Class 4K UHD Smart TV exemplifies this with a sub $500 price level and supports a range of features typically only found on higher priced models including HDR10 (but no Dolby Vision Support).  Given the low price, don't expect to enjoy the same HDR boosted color ranges found on higher end HDR TV's, but many price sensitive consumers may not care or notice what they might be missing.

To support Smart TV functions, the Hisense 50H7C 4K Smart TV supports both 802.11ac) WI-FI but also has a Gigabit Ethernet port for networking connectivity.  It uses Opera software to enable the smart TV functions.

For 4K, the Hisense 50H7C 4K Smart TV supports two HDMI 2.0 ports as well as two HDMI 1.4 ports to connect to non-4K sources.  If you want to play 4K or non-4K media from USB sources, there are also one USB 3.1 Gen 1 (5 Gb/s) port and two USB 2.0 ports 

After purchasing the Hisense 50H7C 4K Smart TV from Jet.com, and we found that it was manufactured in Mexico from the Sharp factory that it took over.  Hisense has the right to sell TV's into the US under the Sharp brand name as well but we can see that Hisense is also using its own brand name in the US.

We then opened the Hisense 50H7C 4K Smart TV box to find the typical stand legs, remote control, batteries, and instruction guides.

Like other Smart TV's, the remote control comes with streaming media hot buttons like Netflix, Amazon, VUDU, and YouTube.

On the back of the Hisense 50H7C 4K Smart TV, you can find all its connectivity ports.

The HDMI 2.0 ports are located in the back as HDMI 3 and HDMI 4.

The side interface port panel has one HDMI 1.4 port that also supports MHL and another HDMI 1.4 port that supports ARC.  The USB 3.1 and USB 2.0 ports are also on this panel.

Starting up the Hisense 50H7C 4K Smart TV is very quick and straightforward.  

You can also register to get 4 years of warranty instead of just 2 years.

The Opera enabled Smart TV functions allows you to easily choose between live TV, streaming media services, and USB/LAN based media.  

App are downloaded through the Operate TV Store and many Apps are already downloaded for you.

If you need to change or fine tune any settings, you can do so in the Setup menu.

We were pretty excited to try out a couple 4K Blu-ray titles like Sicario which was shot with a near 4K camera and the Amazon Spiderman 2 which was shot in 35mm and then transferred to 4K.  Unfortunately, as seen in the next review we were disappointed to see that the Hisense 50H7C 4K Smart TV had problems working over HDMI 2.0 with the Samsung UBD-K8500 4K Ultra HD Blu-ray Player.