GTrusted

Sony has put a big stake into NFC (Near Field) technology, and making the technology very visible in its products.  NFC addresses one of consumer's biggest complaints on trying to connect products together- how to do the initial pairing.  Usually you need to type in some code or go online to pair two products together.  Given most products no longer have keyboards nowadays, this type of pairing process can be annoying and fraught with user or device error.

With NFC, all you need to do is connect NFC enabled products with each other to initiate the pairing, and then the actual data transfers get done over Bluetooth or WiFi.

One advantage of Sony's large ecosystem of products is that it can deploy NFC across multiple products to make them easier to use with each other.   At the center of this ecosystem, is Sony's Xperia smartphone.  With NFC you can transfer files between different Sony Xperia phones and other smartphones supporting NFC like the Samsung Galaxy S6 Edge.

You can also use NFC technology to pair your Xperia smartphone to control a Sony Bravia Smart TV by touching the phone to the Bravia's remote.

Your Xperia can also easily connect to your Sony SmartBand 2 fitness wearable over NFC.

Another handy things about Sony's NFC technology is you can play music from your Xperia or your Sony Walkman to any wireless Sony headphone or speaker including the small SRS-X1 as well as larger speaker systems.

Even though NFC is a standard used by other companies like Apple and Samsung especially in mobile payment systems, only Sony has put so much emphasis on using NFC as a key feature in all its products.  In the future, users may just associate NFC as Sony's own technology given so many Sony products bear the NFC logo.